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Full Text Tests in Books: Marketing & Communication
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Communication Research Measures: A Sourcebook
Rebecca B. Rubin, et. al.
1994
Main Library 3rd floor: P91.3 .C62 1994
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior
William O.Bearden, Richard G. Netemeyer, Mary F. Mobley
2011
Main Library Reference: HF5415.3 .B323 2011
(Previous editions on Main library 5th floor, with the same call number.)
List of scales in 1993, 1999 and 2011 editions.
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Marketing Scales Handbook: A Compilation of Multi-Item Measures
Gordon C. Bruner II & Paul J. Hensel
1994-2009.
Main Library 5th floor: HF5415.3 .B785 1992 (Vols. 1-3)
List of scales in Vol. 1, Vol 2, Vol 3, and Vol 4.
Full text of Volume 5 (2009) in GALILEO (GALILEO password requred).
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Your Librarian
Sheila Devaney
Subjects:Accounting,
Advertising & Public Relations,
Business,
Company Information,
Economics,
Entertainment & Media Studies,
Finance,
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Management,
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Marketing & Distribution,
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