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Communication Research Measures: A Sourcebook Main Library 3rd floor: P91.3 .C62 1994 |
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Main Library Reference: HF5415.3 .B323 2011 |
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Marketing Scales Handbook: A Compilation of Multi-Item Measures List of scales in Vol. 1, Vol 2, Vol 3, and Vol 4. |