Tests and Measurements for the Social Sciences: Full Text Tests in Books: Marketing & Communication

Communication Research Measures: A Sourcebook
Rebecca B. Rubin, et. al.
1994

Main Library 3rd floor: P91.3 .C62 1994

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior
William O.Bearden, Richard G. Netemeyer, Mary F. Mobley
2011

Main Library Reference: HF5415.3 .B323 2011
(Previous editions on Main library 5th floor, with the same call number.)

List of scales in 1993, 1999 and 2011 editions.

Marketing Scales Handbook: A Compilation of Multi-Item Measures
Gordon C. Bruner II & Paul J. Hensel
1994-2009.

Main Library 5th floor: HF5415.3 .B785 1992  (Vols. 1-3)

List of scales in Vol. 1, Vol 2, Vol 3, and Vol 4.
Full text of Volume 5 (2009) in GALILEO (GALILEO password requred).