Skip to Main Content
Main Library & McBay Science Library
Display of Opening hours
Hours
Main Library 7:30am – 2:00am
Circulation Desk 7:30am – 2:00am
Digital Humanities Lab 7:30am – 2:00am
Interlibrary Loan Office 8:00am – 5:00pm
Reference Desk 9:00am – 10:00pm
All Library Hours

Advertising & Public Relations: Books

From scholarly articles about advertising to trade journals in the field to market survey data to circulation and ad rates, UGA Libraries has many excellent tools for those studying the field of advertising.

Reference Books

Browse the Shelves

Advertising & Public Relations books are shelved on the 5th floor with call numbers:

HD 59 - 59.6  - Public relations. Industrial publicity

HF 5410 - 5417.5  - Marketing. Distribution of products

HF 5801 - 6182  - Advertising

These subject heading phrases work in GIL and also in many databases which have a thesaurus function which can help you find similar terms. Remember to sort your library catalog results by 'publication date newest' to display the most recent items.

Books

Search for books in UGA's libraries using the GIL-Find catalog.

You can search GIL-Find by doing a "Books" search on the homepage, or by going to Find > Search Tools > GIL-Find Catalog.

You can also use GIL-Find to search for and request books in all University System of Georgia Libraries. (Instructions)

Your Librarian

Profile Photo
Sheila Devaney
she/her/hers
Contact:
Research & Instruction Department
Main Library
Online Office Hours
By appointment:
sdevaney@uga.edu
706-542-8708
Website

Chat with a Librarian