From scholarly articles about advertising to trade journals in the field to market survey data to circulation and ad rates, GALILEO has many excellent tools for those studying the field of advertising.
Find popular and scholarly articles on communication and mass media studies, including some full text.
Communication & Mass Media Complete is an index to literature relating to communication and mass media studies, including some full text. The database is the result of the merging of two popular databases in the fields of communication and mass media studies - CommSearch, formerly produced by the National Communication Association (NCA), and Mass Media Articles Index, formerly produced by Penn State University. In addition to the content of these two databases, CMMC offers full text for over 160 major communication and mass media journals that were not previously covered by CommSearch or Mass Media Articles Index. In total, more than 285 journals will be indexed and abstracted in their entirety in CMMI, while approximately 100 more journals will be indexed selectively.
Consumer survey data on product buying behavior. Please note: This database is limited to 50 concurrent users.
Consumer survey data on product buying behavior and media habits of 33,000 adults, 18 years of age and over. Offers the capability to crosstab demographic characteristics with types or brands of products.
Data on buying behavior and media habits of U.S. adult consumers. Restricted: Registration with a valid UGA email address is required to use the database.
Data on product buying behavior and media habits of a sample of U.S. adult consumers (approximately 27,000). The most recent sample is typically between 1 and 1.5 years old. MRI (GFK) requires users to register using a valid UGA email address and the current GFK registration code. For more information on registering go to http://www.libs.uga.edu/mri. 10 simultaneous users allowed
In-depth market research reports on U.S. and European consumer products.
Mintel Reports provides in-depth market research reports on a wide range of U.S. and European consumer products, including food/drink, clothing, beauty, electronics, automobiles, etc. Reports are typically 100 pages long and cover consumer demographics, market size, market shares, trends/forecasts, segmentation, and distribution channels, among other topics. About 120 reports are added annually.