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Advertising & Public Relations: The Numbers: Data Sources

From scholarly articles about advertising to trade journals in the field to market survey data to circulation and ad rates, UGA Libraries has many excellent tools for those studying the field of advertising.

Market/Product Research

Mintel Reports

Mintel Reports provides in-depth market research reports on a wide range of U.S. and European consumer products, including food/drink, clothing, beauty, electronics, automobiles, etc. Reports are typically 100 pages long and cover consumer demographics, market size, market shares, trends/forecasts, segmentation, and distribution channels, among other topics. About 120 reports are added annually.

Allows easy downloading of graph data into Excel. Some graphs/tables allow reformatting in user's choice of display options. Reports can be downloaded/sent in entirety or in individual sections. Restricted access: When signing in the database for the first time, a brief Personal Profile must be created, specifying a valid UGA e-mail address and password. Subsequent use of the database requires signing in with that same e-mail address and password.

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Your Librarian

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Sheila Devaney
Research & Instruction Department
Main Library
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