UGA Business Research Portal

A business case is a document that outlines the justification for pursuing a project or business decision, detailing its benefits, costs, and risks to convince stakeholders of its value.

Definition and Purpose

A business case is a project management document that explains how the benefits of a project outweigh its costs and why it should be executed. Business cases are prepared during the project initiation phase, and their purpose is to include all the project’s objectives, costs and benefits to convince stakeholders of its value.

A business case is an important project document to prove to your client, customer or stakeholder that the project proposal, you are pitching is a sound investment.