Databases & Subject Guides: JRMC 8020: Public Opinion: Marketing and Population

Main Library & McBay Science Library

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Main Library	7:30am – 2:00am
Circulation Desk	7:30am – 2:00am
Digital Humanities Lab	7:30am – 2:00am
Interlibrary Loan Office	8:00am – 5:00pm
Reference Desk	9:00am – 10:00pm

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Marketing Sources

Mintel Reports

This link opens in a new windoIn-depth market research reports on U.S. and European consumer products. Reports are typically 100 pages long and cover consumer demographics, market size, market shares, trends/forecasts, segmentation, and distribution channels, among other topics. About 120 reports are added annually.

Business Source CompleteThis link opens in a new window

Business-related articles from many peer-reviewed and other journals, reports, company profiles, and other sources. Additional full-text, non-journal content includes financial data, books, monographs, major reference works, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.

Factiva

The Wall Street Journal. Other U.S. and foreign newspapers, magazines and trade journals. Company financials.

Warning: Use of the Factiva service is restricted to reader access of the content for research and education purposes only. Text mining and analytics of the content is not permitted.

Population Sources

American Factfinder (U.S.Census Bureau)
Provides access to Census data about the United States, and its territories

Social Explorer
Social Explorer provides easy access to demographic information about the United States, from 1790 to present. Users must create and log in with a personal account.
Social Explorer is a premier U.S. demographics website. Its online tools help users visually analyze and understand thedemography of the United States through the use of interactive maps and data reports. The primary product is a web-based application that creates fast, intuitive, and visually appealing maps and reports. Its software gives anyone with an Internet connection access to census data that was previously the domain of social science experts. Users must create and log in with a personal account.

PolicyMap
Data and mapping application that provides access to continuously updated data related to demographics, socio-economics, mortgages and home sales, health statistics, jobs and employment, education and more. Policy Map.
PolicyMap has more than 37,000 continuously updated data related to demographics, socio-economics, mortgages and home sales, health statistics, jobs and employment, education and more. Their GIS data is available for geographies across the U.S. often at neighborhood scale geographies such as Census tracts and block groups.