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Finding Social Media
Mintel publishes over 45 reports each month, covering a wide range of sectors and focusing on topical marketing issues. Divided between UK-specific, European and USA reports, Mintel reports analyse market sizes and trends, market segmentation, and consumer attitudes and purchasing habits, as well as assessing the future of the market. By providing a comprehensive picture of the consumer, Mintel's reports provide thorough analyses of specialist sectors, breaking down often complex issues into easy-to-understand sections.
Pew Research Center
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. One of the areas they track is internet and technology trends including social media.
You can sign up for a free newsletter that highlights trends in eMarketing.
Social Media Tools
Here are a selection of tools that may be helpful for analyzing social media. Due to the nature of social media new tools are being developed all the time so do not limit yourself to these and if you find a really valuable one that should be on this list please let the business librarian know.
TAGS is a free Google Sheet template that lets you set up and runs an automated collection of search results from Twitter.
Netlytic is a cloud-based text and social networks analyzer that can automatically summarize large volumes of text and discover social networks from online conversations on social media sites such as Twitter, Youtube, blogs, online forums, and chats.
Social media search and analysis platform that aggregates user-generated content from across the universe into a single stream of information. It allows users to easily track and measure what people are saying about you, your company, a new product, or any topic across the web's social media landscape in real-time. Social Mention monitors 100+ social media properties directly including Twitter, Facebook, FriendFeed, YouTube, Digg, Google, etc.
Google and YouTube Analytics Tools
Google Analytics Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin
Search topics, keywords, companies, brands for trends by geography, date, category, and search type. Compare trends for different topics.
Allows YouTube account holders to monitor performance of their channel and videos.