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Marketing & Distribution: GALILEO Databases

Subject Guide for Marketing & Distribution

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‎ ‎‎Humanities & Social Science Team

Best Bets

All Databases for Marketing & Distribution

  • ABI/Inform Best Bet
    ABI/INFORM Complete includes all articles, working papers, and other content found in ABI/INFORM Global, ABI/INFORM Dateline, and ABI/INFORM Trade and Industry.
  • Advertising Insights (now Vivvix 360)
    Advertising spending data to the brand level across many media types
  • Business Collection Best Bet
    Business Collection provides full-text coverage of all business disciplines including accounting, economics, finance, marketing, management and strategy, as well as business theory and practice.
  • Business Market Research Collection Best Bet
    Database containing company, industry, economic and geopolitical market research.
  • Business Source Complete
    Business-related articles from many peer-reviewed and other journals, reports, company profiles, and other sources.
  • Entrepreneurship Best Bet
    Provides authoritative periodical content supporting business school students and entrepreneurs seeking insights, tips, strategies and success stories.
  • Factiva
    The Wall Street Journal. Other U.S. and foreign newspapers, magazines and trade journals. Company financials.

    Warning: Use of the Factiva service is restricted to reader access of the content for research and education purposes only. Text mining and analytics of the content is not permitted.

  • Gale Business Insights Best Bet
    Provides students and researchers with the broad yet detailed coverage of international business.
  • Hospitality, Tourism and Leisure
    A comprehensive database supporting hospitality, tourism, and leisure research.
  • IBISWorld Best Bet
    In-depth reports on over 1,000 U.S. industries.
  • Mintel Reports Best Bet
    In-depth market research reports on U.S. and European consumer products.
  • MRI Simmons Insights
    Consumer survey data on product buying behavior. Please note: This database is limited to 50 concurrent users.
  • PrivCo
    Key financial data of U.S.private companies. Registration with a valid UGA email address is required to use the database
  • ProQuest Dissertations and Theses Full Text (formerly Dissertation Abstracts) Featured
    Dissertations and theses from academic institutions around the world, including UGA beginning with Fall 2019. Earlier UGA theses and dissertations are in the 'Electronic Theses & Dissertations' database.
  • SAGE Business Cases
    Global case studies on many business-related subjects
  • Statista
    A statistics portal that gathers data on more than 80,000 topics from a wide variety of sources. Includes market research, consumer and industry reports, and more.
  • Vivvix 360 (formerly Advertising Insights)
    Advertising spending data to the brand level across many media types
  • Wall Street Journal Higher Education Membership
    Free access to the Wall Street Journal for UGA students, faculty & staff

Tip: Searching MSA or DMA

Some databases allow you to search for information on consumers based on MSA or DMA.

MSA: Metropolitan Statistical Area. The US government divides the country into MSAs which usually include a metropolitan city and the suburban areas surrounding.

DMA: Designated Market Area. This is a geographic region set up by the Nielsen Company (ratings). Each DMA is made up of the counties that make up a city's television viewing area. Note: Atlanta's DMA ranking for 2015-2016 is 9.

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