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Marketing & Distribution: GALILEO Databases

Subject Guide for Marketing & Distribution

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All Databases for Marketing & Distribution

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Sheila Devaney
Contact:
Research & Instruction Department
Main Library
University of Georgia
sdevaney@uga.edu
912-268-0539 (For Fall 2020 please use my Google Voice number))

Tip: Searching MSA or DMA

Some databases allow you to search for information on consumers based on MSA or DMA.

MSA: Metropolitan Statistical Area. The US government divides the country into MSAs which usually include a metropolitan city and the suburban areas surrounding.

DMA: Designated Market Area. This is a geographic region set up by the Nielsen Company (ratings). Each DMA is made up of the counties that make up a city's television viewing area. Note: Atlanta's DMA ranking for 2015-2016 is 9.

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