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Marketing & Distribution: Books

Subject Guide for Marketing & Distribution

Marketing Books

Marketing books are located on the 5th floor with call numbers:

HF 5410-5417.5   Marketing.  Distribution of products

HF 5801-6182  Advertising

Library Catalogs

GIL-Find: GIL-Find is the UGA Libraries' catalog for locating books, ebooks, and media in the Main Library, Science Library, and Special Collections. GIL-Find also lets you search (and borrow from) the other libraries in the University System of Georgia -- just change the search option from "University of Georgia" to "University System of Georgia." When searching by subject, use the standardized Library of Congress Subject Headings to locate the most relevant books. For help viewing and downloading ebooks, see this guide.

WorldCat: A shared catalog of books owned by libraries worldwide, although mostly in North America, Great Britain, and Western Europe. Use the Advanced Search to search by subject.

Google Books and HathiTrust: Although not traditional library catalogs, Google Books and HathiTrust are projects that digitized print collections in a number of major university libraries. Both are useful in mining the contents of books on library shelves. Some of the books are out of copyright and may be read online. Others are still within copyright and can only be viewed in snippets, but you can still search for keywords within them. Once you've identified a book you need, if it's not available online click on 'Find in a library' or search GIL-Find. UGA users of HathiTrust may log in to see available full-text books as PDFs and save them to a personal bookshelf.