| Purpose |
To inform and entertain |
To apply information; to provide professional support |
To communicate research and scholarly ideas |
| Author |
Journalists, Freelance writers, Essayists, Bloggers |
Practitioners in the industry and field, occasionally scholars translating research to practice |
Scholars and academics at research institutions |
| Format |
Magazines, Newspapers, Blogs |
Trade journals and trade magazines |
Academic journals |
| Audience |
General public |
Practitioners in the field [Note: useful to students researching application and professional practice]
|
Other scholars, students researching the latest research |
| Frequency |
Daily, Weekly, Monthly, Bi-Monthly |
Weekly, Monthly, Bi-Monthly, Quarterly, Semi-Annually, Annual |
Quarterly, Semi-Annually, Annual |
| Examples |
Forbes, Wall Street Journal, Economist, Time, Buzzfeed |
AdAge, Harvard Business Review, Oil & Gas Journal |
Journal of Accounting Literature, Marketing Research
|
