Ad$Spender (Kantar Media): Ad$pender is a database of advertising expenditures by various product and industry categories down to the individual product level across most industries. Create reports containing available data that match the filters you specify. Create reports showing ad expenditures for various products, brands, companies, etc. Requires login and password (not MyID). Please contact Sheila Devaney for information. Five simultaneous users allowed. An introduction to creating reports is available here.
MRISimmons: Consumer survey data on product buying behavior and media habits of about 25,000 adults, 18 years of age and over. Data is about 3 years old. Crosstabs offers the capability to cross-tabulate demographic characteristics with types or brands of products, media preferences, and consumer attitudes. Brand Catalyst (replacing MRI University Reporter) displays the index and reach values for a pre-formatted range of attitude statements, top brand and media preferences, and demographics for every item / response in the survey. Please note: This database is limited to 50 concurrent users.
Mintel: Provides in-depth market research reports on a wide range of U.S. and European consumer products, including food/drink, clothing, beauty, electronics, automobiles, etc. Reports are typically 100 pages long and cover consumer demographics, market size, market shares, trends/forecasts, segmentation, and distribution channels, among other topics. About 120 reports are added annually.
Statista: A statistics portal that gathers data on more than 80,000 topics from a wide variety of sources. Includes market research, consumer and industry reports, and more. The Global Consumer Survey includes data sets for different countries, topics, and target groups.