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Advertising: Research Sources   Tags: advertising, consumer research, market research  

From scholarly articles about advertising to trade journals in the field to market survey data to circulation and ad rates, GALILEO has many excellent tools for those studying the field of advertising.
Last Updated: Jan 27, 2014 URL: http://guides.libs.uga.edu/advertising Print Guide RSS Updates

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Trade Journals and News Sources

  • Factiva  
      
    Dow Jones and Reuters content from over 6,500 news magazines and trade journals.

    Scroll down Boston University's Factiva tutorial for a good, quick introduction on limiting a Factiva search to trade journals.
    http://www.bu.edu/library/guide/factiva/

  • LexisNexis Academic
    The go-to database for news articles is also an excellent source for trade publications.

    From the opening screen, choose Advanced Search in the menu bar on the left. Then in the Select Source box, from the "By Type" drop-down menu choose "Industry News Publications."
  • Business Source Complete
    Contains full-text of Advertising Age and Ad Week back to the mid-1990s.

    From the opening screen of BSC, you can scroll down to the Search Options section to search by individual journal title (Publication search box) or limit your keyword search to only trade journals (Publication Type drop-down menu).

Scholarly (Peer-Reviewed) Articles

  • Communication and Mass Media Complete
    Foremost research database for this subject area in GALILEO.
  • Business Source Complete
    Over 1,200 scholarly journals covering all aspects of business, some going back as far as 1886.
  • PsycInfo
    Why recommend a psychology database to advertising students? Because psychologists do a lot of research about advertising, its influence, its effectiveness, and so on. That's why.
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