Consumers, Industries, & Demographics
MRI Simmons Insights
Consumer survey on product buying behavior and media habits of a sample of about 25,000 U.S. adults. It offers the capability to cross-tabulate demographic characteristics with types of brands and products. Note: the sample available to UGA is always about 3 years old.
IBISWorld
Reports covering 1,000+ U.S. industries. Reports cover industry segments, market characteristics, industry conditions, profiles of key companies, and industry outlook. There are numerous statistical tables, which can be exported to Excel. Note: UGA does not have access to the U.S. Company Benchmarking reports.
Social Explorer
U.S. demographics website. Its online tools help users visually analyze and understand the demography of the United States through the use of interactive maps and data reports. The primary product is a web-based application that creates fast, intuitive, and visually appealing maps and reports using data from the Census Bureau and elsewhere.
PolicyMap
Data and mapping application that provides access to demographics, socio-economics, mortgages and home sales, health statistics, jobs and employment, education, and more.
Companies & Advertising Expenditures
NAICS code lookup tool
To find the correct industry code(s) for companies that might manufacture or sell a product type.
Mergent Intellect
Global coverage of public and private companies. U.S. consumer demographics and lifestyle data including Nielsen Prizm reports. First Research industry reports and key business ratios (requires UGA email address to access).
Data Axle
Information on over 14 million US businesses, public and private. The custom search tab provides multiple ways to retrieve a list of potential competitors including business type, size, and geography. Includes radius searching.
PrivCo
U.S. private company data resource providing key financial data, the number of employees, company contacts, whether family-owned or private equity-backed, M&A history, and competitor lists. The amount of data available varies by company. Registration with a valid UGA email address is required to use the database.
Vivvix 360
Advertising expenditures to the brand and product level across many media categories including several online categories, TV, magazines, newspapers, et al. Coverage is most recent 8+ years. More than 200 U.S. geographic segments. Five simultaneous users. Hint: Click the 'Explore' option in the left margin to pull data.
News & Research articles, reports, etc.
Factiva
Combines Dow Jones and Reuters content from over 8,000 publications:1,000 U.S. and foreign newspapers, 6,500 news magazines and trade journals, 270 news wires - Dow Jones, Reuters, AP, Asia Pulse, transcripts of leading media news broadcasts - BBC, CNN, ABC, CBS, NBC, NPR, company profiles and reports, European Union official documents. Factiva is the only database that provides the full text of the Wall Street Journal, 1984-present.
Business Source Complete
Peer-reviewed business-related journals, including disciplines such as marketing, management, MIS, accounting, finance and economics. Additionally, non-journal content includes SWOT reports, case studies, industry reports, market research reports, country reports, company profiles, and more.
ABI Inform
Similar to Business Source Complete, some content from different providers, so it can be worthwhile to check both resources!
Methodology
Handbook of Marketing Scales
(Main Library Reference, 1st floor, call number: HF5415.3 .B323 2011). Provides detailed summaries of hundreds of multi-item measures used in marketing and consumer behavior research. For additional collections of marketing scales with less detailed summaries, see the Marketing Scales Handbook volumes listed at http://guides.libs.uga.edu/content.php?pid=563083&sid=5592837.
