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Marketing Videos

Created for TXMI3530, but may be used as a guide to any branding, or marketing, video projects.

What do I need?

You need at least one camera, a microphone, and a tripod, or other device to keep the the camera level. You may want to consider having multiple of these items, or adding a digital sound recorder as backup audio. You may also need storage media, such as an SD card, if the camera is rented or borrowed.

Cameras:

  • Video feature on a DSL camera (available from MLC)
  • Camcorder - a dedicated video camera (available from CTL, MLC)
  • iPhone or other high-pixel smart phone
  • FlipHD camera - a dedicated video camera, about the size of a smart phone. Use when you don't want to tie-up your phone, but you want something portable. (available from MLC)
  • GoPros - designed to be mounted on an accessory, and used during filming with a lot of motion and action. (MLC)

Microphones

  • Lavalier mikes are lapel mikes. Lav's for iPhones (available from the MLC) usually run off the phone's power.
  • Powered lavaliere mikes (available from CTL) can insert into many types of cameras and audio recorders. You must make sure the mike is on, and that you are getting input. Powered lav's often run on a special battery, so having a backup batter is a good idea. Also check that a powered lavaliere mike is compatible with your camera.
  • Many recent iPhone headphones have a built-in mike. You can use this like a lavaliere mike.
  • Shotgun mikes (available from the MLC) usually mount on top of a DSL or camcorder
  • Directional microphones may be mounted, or require a separate mike stand, depending on the size. They usually plug into a camera or audio recorder, and have longer cords.
  • Wireless lav's and mikes require a check of the frequency setting. There is a receiver that must be attached to the audio recording device.

'Pods

  • Tripods (available at MLC and CTL) have a mounting plate that screws into the bottom of a camera. Once the plate is affixed, you can mount the device onto the tripod.
  • GorillaPods (available at MLC) are small, bendable tripods that are usually designed for phone, or other very small, cameras. Some are meant to wrap around an object, and others are magnetic.
  • Monopods are designed to steady a hand, but not replace the photographer. They cannot be set down on their own. They help steady a shot, get closer in, or shoot from a higher position.

Audio Recorders

  • Using a digital recorder allows you to have audio that is not attached to the video. This works very well for creating voice overs, audio over B-Roll, and audio over establishing shots.If you want to attempt to match a separate audio track to replace audio matched to video, it is more complicated. You can use a clapper, or make a loud noise, right before filming to create a spike in the sound wave. This will give you points to line up, which helps. However, accurately replacing the audio and matching it to video is something that you probably need a professional-level editing program, or additional software to do. You can try a Google search for "sync audio to video" and get some ideas from a variety of YouTube tutorials and websites. The best solution is to make sure that when you film the audio matched to your video is the best it can be (see Microphones section)

Storage media

  • DSL cameras and many camcorders use SD cards. For video, 16G is preferred. 

MLC Tech Lending

Items at the MLC are lent on a first-come-first-serve basis. You cannot reserve the items for a particular date.

Check availability at this link. When you see an entry for a piece of equipment that you like, click on the name of the equipment. There may be multiples available for check out. If so, they will display on the second screen.

You will need to fill out an online use agreement  before you can check items out from the MLC.

  • Storage Media: Unless otherwise noted, students will be expected to provide their own storage media. This is to protect student privacy. Devices with internal memory will be wiped at check in. It is the patron’s responsibility to secure their data prior to check in.

CTL

CTL equipment is reserved for particular dates and times. An instructor or TA must reserve the equipment for student use. Any student interested in getting equipment from CTL must make arrangements with the instructor well in advance.

The CTL equipment list is here.

Instructors should make arrangements at (706) 542-1582 or ctlmedia@uga.edu.