GALILEO@UGA Subject Guides: ENG 2920 Engineering: Design Methodology: Product & Consumer Research

Product Research

Business Source Complete This link opens in a new window
Business-related articles from many peer-reviewed and other journals, reports, company profiles, and other sources.
Business Source Complete is a scholarly business database that provides full-text access to many peer-reviewed business related journals, including disciplines such as marketing, management, MIS, POM, accounting, finance and economics. Indexing and abstracts for the many important scholarly business journals as far back as 1886 are included. In addition to the searchable cited references provided for more than 1,200 journals, Business Source Complete contains detailed author profiles for the 20,000 most-cited authors in the database. Additional full-text, non-journal content includes financial data, books, monographs, major reference works, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.

Mintel Reports This link opens in a new window
In-depth market research reports on U.S. and European consumer products.
Mintel Reports provides in-depth market research reports on a wide range of U.S. and European consumer products, including food/drink, clothing, beauty, electronics, automobiles, etc. Reports are typically 100 pages long and cover consumer demographics, market size, market shares, trends/forecasts, segmentation, and distribution channels, among other topics. About 120 reports are added annually.
Factiva This link opens in a new window
The Wall Street Journal. Other U.S. and foreign newspapers, magazines and trade journals. Company financials.
Warning: Use of the Factiva service is restricted to reader access of the content for research and education purposes only. Text mining and analytics of the content is not permitted.
Factiva combines Dow Jones and Reuters content from over 8,000 publications: