Mintel Reports
Mintel Reports provides in-depth market research reports on a wide range of U.S. and European consumer products, including food/drink, clothing, beauty, electronics, automobiles, etc. Reports are typically 100 pages long and cover consumer demographics, market size, market shares, trends/forecasts, segmentation, and distribution channels, among other topics. About 120 reports are added annually.
Allows easy downloading of graph data into Excel. Some graphs/tables allow reformatting in user's choice of display options. Reports can be downloaded/sent in entirety or in individual sections. Restricted access: When signing in the database for the first time, a brief Personal Profile must be created, specifying a valid UGA e-mail address and password. Subsequent use of the database requires signing in with that same e-mail address and password.
